Faced with the crisis generated by the Covid-19 pandemic, the Spanish fashion company founded by Amancio Ortega has decided to close three stores in Colombia, as part of its plan to deactivate 1,200 global outlets.
According to an article in Forbes.co, the stores that will stop working are Zara, from the Fontanar Shopping Center, in Chía; as well as the Bershka and Oysho stores, in Santafé and Multiplaza, in the city of Bogotá.
The Spanish giant had announced in 2020 that this year they would close several of their stores and that this would affect the activities of some 250 to 300 points of sale of Zara; 140 to 165, from Pull & Bear; 135-160 by Bershka; 110-130 from Stradivarius; 145-175, from Oysho; 100 to 120, from Zara Home; 110 to 135, by Massimo Dutti; and from 10 to 15, from Uterqüe.
Inditex landed in Colombia for the first time in 2007 at the Unicentro Shopping Center in Bogotá through the Harari Group, whose assets in Colombia, according to the note, amount to 681,000 million pesos. Regarding sales at the local level, Zara corresponds to 52.3 percent; to Bershka, 16.1 percent and Stradivarius, 14.1 percent; while the other four firms add up to 17.5 percent.
In an article published by ElTiempo.co they explained that from Inditex they argue that the cessation of activities is directly related to those stores that are not profitable or whose sales can be covered by through the online channel and those that have a book value of less than 260 a thousand euros. The company would aim to strengthen its turnover through eCommerce, which would have to reach 25 percent in 2022.