The Colombian fashion company dedicated to the smallest Offcorss presented its new campaign "Be You For You Leave Your Mark" in which children are the ones who have the say and the visibility.
“This year we want it to be different, it will be the real children who will speak and tell us how they leave their mark on the world, being themselves, from their tastes, their passions, what they love the most and enjoy the most; They will tell us how they want to impact the planet through their actions through what makes them shine, what makes them different, and they will share with us what dreams they want to achieve ¨ said Yanet Londoño, CEO of Offcorss.
Through social networks, specifically Tik Tok and Instagram Reels, children who want to be part of this initiative can join with the hashtag #BeYouForYou where they can talk about themselves and show what makes them special. “What we hope is that together we will be stronger and stronger, that children join this campaign and that all Colombians are the legitimators of this message, so that from their differences, their authenticity and their essence they can leave a mark positive on the planet. At Offcorss we decided to choose one of them in Colombia, allowing him to be part of our campaign and giving him clothing from the brand for a year ”commented Nathalia Vélez, Director of Trade Marketing at Offcorss.
The initiative comes from the hand of the brand's new collection, in which the basic garments stand out, with comfortable, easy-to-combine and timeless proposals.
"We invite you to visit our YouTube channel, there you will see real children who became our protagonists of the campaign, they will fall in love with each expression, each phrase and in the most natural way as they make their opinions known, and the most beautiful thing , is that through their ideas they manage to transform their environment, showing us that we can all make this world a much better place, ”said Londoño.