Purchase and Use Conditions

RUUFE is an e-commerce platform that operates as an international marketplace, through which the purchase and sale of products offered by third parties, hereinafter referred to as "Sellers", is facilitated.

The Sellers operating on the platform may include, among others:

• Manufacturing brands directly linked to RUUFE.
• Independent brands that market their products through the RUUFE platform.
• Brands that RUUFE markets but has no connection with their manufacturing.

RUUFE acts as:

• Commercial intermediary.
• Technology facilitator.
• Logistics manager for the sale and delivery of products.

In certain international shipments, especially purchases made through ruufe.com where the scope is B2C, RUUFE may assume taxes, duties, or import charges, for the sole purpose of facilitating the delivery of the merchandise to the customer’s door more efficiently.

RUUFE assumes no responsibility for:

• Adverse effects.
• Allergic reactions.
• Personal or property damage.
• Consequences arising from the use, consumption, or application of the purchased products.

The user acknowledges that the use of the products is carried out under their own responsibility, according to their personal conditions, health status, and particular circumstances. The quality, composition, safety, instructions for use, and warnings of the products are the exclusive responsibility of the manufacturer.

The user acknowledges and accepts that:

• The products marketed on RUUFE do not have approval from the FDA (United States Food and Drug Administration), nor from any sanitary authority located outside Colombia; therefore, the buyer is responsible for any adverse effects that may be caused by the products purchased on ruufe.com.
• The products may not have the sanitary registration, authorization, or labeling required in the destination country.
• The consumption, use, or commercialization of products in countries other than Colombia is carried out under the exclusive responsibility of the buyer.
• The products marketed have, where applicable, registration or endorsement from INVIMA (Colombia’s National Institute for Food and Drug Surveillance); however, any adverse effect shall be the exclusive responsibility of the manufacturer, and not of RUUFE.

RUUFE undertakes to provide clear and transparent information, indicating in each listing:

• The product’s manufacturing brand.
• General information relevant to the consumer.

The user acknowledges that the legal relationship regarding the quality and composition of the product lies directly with the manufacturer, not with the platform.

By accessing, browsing, or making a purchase on RUUFE.COM, the user declares that they have read, understood, and expressly accepted that:

• RUUFE acts as an intermediary and facilitator, not as a manufacturer.
• Manufacturers are autonomous and responsible for the products offered.
• The user assumes responsibility for the use of products that do not have sanitary registration or approval in the destination country.
• The management of taxes or door-to-door delivery does not imply any sanitary guarantee or liability for adverse effects.

RUUFE reserves the right to modify, update, or adjust these Conditions of Use at any time.

The modifications will be published on the platform and will take effect immediately upon publication. Continued use of the site implies acceptance of such modifications.

For questions, concerns, or assistance, the user may contact RUUFE’s customer service team through the official channels published on the platform.

RUUFE undertakes to provide transparent service and diligent support, aimed at offering the best possible experience within the scope of its role as a marketplace.

The user acknowledges and accepts that the fact that RUUFE SAS markets, sells, or facilitates the acquisition of products through its platform does not imply, under any circumstances, that RUUFE SAS has express authorization, a license, exclusive distribution rights, or permission from the brand owner to market such products in all countries or territories of the world.

RUUFE SAS acts as a seller in Colombia and does not guarantee that the products have authorization from the brand for their commercialization, distribution, resale, or use in the destination country chosen by the buyer.

Accordingly, RUUFE SAS shall not be responsible for claims, disputes, sanctions, lawsuits, legal or extrajudicial actions that may be initiated by the brand owner, authorized distributors, or other third parties, arising from the commercialization, distribution, resale, or use of the products in the destination country.

The buyer fully and exclusively assumes any legal, commercial, or contractual responsibility related to the use of brands, trade names, image, distribution, or commercialization of the products outside Colombia.

Purchases made through the wholesale channel (B2B) are expressly governed by all the conditions, warnings, and limitations of liability described in these Conditions of Use, as well as by those communicated to the buyer through the official channels of RUUFE SAS.

The wholesale buyer declares that:

• They act as a merchant, importer and/or distributor, and not as an end consumer.
• They are fully aware that the purchased products may not have the sanitary registrations, regulatory authorizations, labeling, or approvals required in the destination country, including —but not limited to— local sanitary registrations or approvals from foreign authorities.
• They acknowledge that everything previously stated in relation to sanitary and regulatory standards, adverse effects, brand authorizations, territorial distribution, and use of the products is fully applicable to wholesale operations, without exception.

Likewise, the buyer accepts that purchases made through the wholesale channel are carried out under the EXW (Ex Works) modality, whereby:

• RUUFE SAS fulfills its obligation by making the merchandise available to the buyer in Colombia.
• The buyer assumes all risks and costs from the moment of pickup, including transportation, customs, inspections, local regulations, returns, and losses.

The buyer acknowledges and accepts that, prior to each shipment, RUUFE SAS will send them a letter of responsibility, which will be sent through the WhatsApp channel used for the direct management of the wholesale purchase, and whose acceptance constitutes an indispensable condition for the processing and dispatch of the order.

Said letter of responsibility forms an integral part of the contractual agreement between the parties and reinforces the conditions established herein, including the exclusion of RUUFE SAS’s liability for sanitary, regulatory, customs, distribution, brand-rights matters, and any consequence arising from the use, commercialization, or resale of the products in the destination country.

Accordingly, any claim, lawsuit, sanction, or dispute related to:

• Lack of sanitary registrations.
• Destination country regulations.
• Brand or distribution rights.
• Unauthorized resale.
• Use or effects of the products.

The user acknowledges and accepts that the generation of a purchase order on the RUUFE platform does not, by itself, constitute a perfected contract nor guarantee the immediate availability of the product.

Every purchase order remains subject to confirmation by RUUFE and/or the corresponding Seller, based on actual inventory availability, logistics capacity, and validation of payment information.

RUUFE reserves the right to cancel orders, in whole or in part, in the following cases:

• Evident pricing errors: When the listed price is the result of a typographical, technical, or human error that creates a manifest disproportion with the real value of the product.
• Lack of inventory availability: When the requested product is not available in the Seller’s inventory at the time the order is processed.
• Impossibility of logistics fulfillment: When, for operational, customs, regulatory, or force majeure reasons, it is not possible to dispatch the product to the indicated destination.
• Technical errors on the platform: When system failures generate duplicate orders, inconsistencies in order information, or any anomaly that prevents normal processing.
• Invalid or fraudulent payment information: When the transaction is rejected, cannot be verified, or shows signs of fraudulent activity.

In the event of cancellation of an order for any of the reasons described above, RUUFE undertakes to:

• Notify the buyer through the contact methods registered on the platform (email, WhatsApp, or another official channel).
• Proceed with the full refund of the amount paid, using the same payment method used for the purchase, within a maximum period of 10 business days counted from the date of cancellation.

The refund will be made solely for the amount effectively paid by the buyer, excluding lost profits, consequential damages, indemnities, additional compensation, or any other concept other than the transaction amount.

The buyer expressly acknowledges and accepts that the cancellation of an order for the reasons established herein does not generate any liability for RUUFE beyond the refund of the amount paid.

Accordingly, RUUFE shall not be liable for:

• Damages and losses of any nature.
• Lost profits or loss of business opportunities.
• Additional expenses incurred by the buyer in anticipation of receiving the product.
• Any other claim arising from the cancellation of the order.

RUUFE reserves the right to modify the prices of the products listed on the platform at any time, without prior notice.

The prices applicable to each order shall be those in effect at the time of the effective confirmation of the order by RUUFE, and not necessarily those that appeared on screen at the time the purchase process was initiated.